I Started Pay Per Click (PPC) Advertising with NO Money
When I first started Pay Per Click (PPC) advertising a couple years ago, I began with the 3 most popular PPC programs, Google Adwords, Yahoo Search Marketing and Microsoft Adcenter. I spent NO Money at all to start all 3 programs because I used Vouchers or FREE Credits. Many people don’t know that if you’re opening an account for the first time with many of the pay per click programs you can usually find some sort of voucher or given FREE credits to try it out.
I learned the basics of pay per click advertising, then I continued learning as much as I could about PPC while experimenting for FREE.
I’ve noticed PPC vouchers or promo codes aren’t as easy to come by anymore, but you can still find them. Just do a search for them in the search engines, look for them in the internet marketing forums and many of the PPC training programs will have some type of FREE credits for you too.
Don’t be scared to use PPC as a new means of marketing. I’ve always come ahead from any PPC campaign I launched, including when I first started. I always went by this rule of thumb, never let your costs go above the actual amount you would make from the sale. That way, I know right away if a add, keywords or affiliate offer isn’t working, and I can change something up.
I started with direct linking to affiliate offers and creating mini sites or landing pages for the same offers.
I’m not saying pay per click (PPC) is for everyone or that you’re easily going to make a profit. But if you want unlimited instant targeted traffic and a chance to increase your income by tenfold, then you may want to give pay per click marketing a shot.
Ad Position for PPC Marketing
What’s the best ad position for ppc marketing? That is a good question and one that I’m still trying to figure out. But I will give you my two cents and tell you what is working for me currently.
Ad position makes a big difference because it will make your clicks cost more or less and how many people will click on it…right. Finding the right ad position for your ppc campaign is crucial to make good roi.
When I am bidding on actual product namebrand, the actual name of website you’re affiliating with I like to be #1. Yes it costs more per clicks at first but that is the money making keyword. People who don’t know about IM and put are looking for the specific keyword or website they are likely to click on the first ad they see on top of page.
They don’t know it isn’t the actual original owners site or not and they probably don’t care. Pretty much if they know the actual name of website and use that as the keyword then they already know about what the site is about and probably want to buy.
When I’m not bidding on product names or actual website names then I like to be either on the bottom of the list or between position 3 – 5. That way I’m not paying the high keyword price 1 or 2 but visitors will see my add on the right probably on top or middle. It’s a good spot to still catch the potential customers eye with a good ad.
I noticed being on the bottom of the page for your ad you’ll get really low click thru and that leads to lower quality score which leads to higher costing clicks. The only time to be on the bottom would be you have a Killer ad so you still get good amount of clicks.
