Are You Choosing the Right Keywords (Buying Words)
One of the most important things you need to do before creating a money page or site for short term traffic is finding the right keywords (buying words) as I like to call them. These are keywords that bring in traffic to your money sites/pages and make a conversion within a short amount of time. Whether the traffic is from PPC or organic, doesn’t really matter. If you find the right keywords to use, you’ll always get a high conversion ratio if your sales pitch is decent.
Are you choosing the right keywords?
Many times newbies will write in forums about they are getting xxxx amount of targeted traffic to their sites or lp’s and NO conversions. A lot of times they think it’s their content or layout, but usually they are targeting the wrong keywords. They maybe getting targeted relevant traffic to their site, but not for (buying words) or targeted keywords where the visitor will make a purchase the same day or shortly after. With the right (buying words) your visitors are ready to make a purchase now!
You could possess the skills to pre-sell anything to anyone and have the best copy writing skills, but if you aren’t getting traffic that is ready to make a purchase right now, then you won’t be seeing any sales. You don’t want window shoppers either because chances are they will click on someone else’s affiliate link before they make a final purchase and you won’t get credit for the sale.
The amount of traffic sometimes doesn’t matter…
This is another thing I hear all the time. I have a website and it gets 1000′s of unique visitors a day and I only make a couple sales a day from it. Where one of my money sites may get only 100 UV’s a day and I’ll get 10 sales or better from that little amount of traffic. For my money sites, I concentrate more on the conversion ratio for the keywords rather than the amount of traffic. I definitely do the same for my PPC campaigns. That’s how you’ll spend less and make more. The better you laser target your keywords into (buying words) the more profit and sales you will make.
How to find (buying words)?
How do you actually find these keywords that brings in money traffic to your sites? A lot of it is common sense. I like to think of keywords I would type in if I were to buy something, maybe I’ll even ask a family member or friend what keywords they would use. That can give you some ideas. Also, obviously you can use a keyword tool. My two favorites would be Google keyword tool and wordtracker.
Okay, now you are getting a list of relevant targeted keywords for your site so how do you know if they are buying words? One good way is to see how many sponsored ads appear for each individual keyword. If I see a lot of competition for a specific keyword, then that let’s me know they are making conversions. Then again, some keywords are more aimed for internet marketing newbies who think it’s a “money word” when it’s not. With a little experience and common sense you’ll be able to tell if the ads you see are from seasoned pro’s or newbies in the ppc game.
That’s pretty much it, then the rest is up to your sales copy, experimenting and testing.
Pay Per Click Tip to Find Profitable Keywords-Google Adwords
Do you ever wonder how some of the Top Affiliate Marketers find profitable Pay Per Click Keywords? One way is to do your own testing with products, services and keywords to see if you can find a winning combination that produces a good ROI. This does work pretty well if you have experience, have a good idea on what works for pay per click advertising, or an extra wad of cash. Here’s a Pay Per Click (PPC) tip that helps me to find profitable keywords for my Google Adwords campaigns. You can implement this tactic on any Pay Per Click Program, like Yahoo and Microsoft, but the one I use most is Google Adwords.
How to find Profitable Pay Per Click Keywords?
Why not look at successful campaigns that have already been running… Whatever your niche is, you can just keep an eye on keywords that you’re interested in and look at some of the ads you see. I don’t mean click on their ads, just keep tabs on them and see what type of product or service they are promoting. When you find a add that stays active on the same keywords for a little length of time, let’s say a few days, then the chances are that the keyword is a “buying word”, meaning people are making sales or leads from that particular keyword.
This allows you to know the keyword or phrase is good to throw up your own campaign. SpyFu is a awesome FREE Pay Per Click Tool for Adwords that will show you what keywords your competitors are bidding on, search volume, related keywords and more.
Once you choose your keywords to put your own campaign ads on, now you need to decide if you should direct link, make a landing page or squeeze page. Looking at the other adds, you should be able to decide this and know how to make your add standout. If most of the adds are for a single service or product, then making a quick landing page with a review of several similar products or services will probably be more helpful to anyone who is searching for that keyword.
A add that starts off saying, Compare or Review will outshine the other adds that are for just one product or service. Another idea would be to give a bonus or coupon code and obviously adding that on your Campaign add will get more attention than the one’s that aren’t offering the same deal.
There’s no guarantee that this tactic will improve your PPC campaigns or your ROI but this is one of the ways that gives me an idea a Keyword is worth my time and effort. For those of you who are new to Pay Per Click or need some extra help, I suggest you grab the FREE 5 Days to Success with Google Adwords mini course, if you haven’t already. The real truth about Pay Per Click is that it isn’t easy, or for everyone. The competition is fierce and can be hard to make a good profit from just one of your campaigns let alone all of them. The more experience and knowledge you gain, will greatly improve your skills with pay per click advertising and may lead you to an unlimited supply of instant targeted traffic.
