Category Archives: SEO

One of the most frustrating parts of Internet Marketing easily could be SEO (search engine optimization) .  It sometimes makes some of us marketers to act a little crazy

I have created a Top Ten Seo Mistakes post from my experiences and tips I have learned along the way.

Why is SEO techniques so important for your website or blog?  If you do not comply with many of the (search engine optimization) rules then you are taking the risk of 1. not getting indexed by search engines altogether and 2. getting kicked out of the search engines or losing all your pagerank. 

Top Ten SEO Mistakes

#1 Using the Title Tag improperly. This is basically the most important tag on your entire site.  Your title tag is what will appear in the search engine results pages as the title of your site or post.  It’s what people click on to go to your site.  Very important to pick the best keyword phrase.  Make it catchy and with your main keywords in it – (NO longer than 65 characters!) Always make sure you use a title tag or no title will appear in the serps!

#2 Not using Meta tag Keywords Properly. Back in the good ol days search engines looked highly on Good Meta Keyword tags but now meta tags don’t help your sites pagerank.  BUT improper use of meta tags will hurt you.  Meta tags is the description of your site or blog below the title tag in serps.  Make sure you format it correctly and use good keywords, synonyms, descriptions.  Keep it under (170 characters), you will find your meta tag description right below the title tag description.

#3 Html mistakes on your site.  There could be many reasons for mistakes with your html coding but this is a very common mistake. Html is not properly formatted and usually I found the reason for this is because you forgot to put a closing tag at the end of your html tags.  Example:  very simple example  <b>example <–<—–forgetting the end tag which would be </b> forgetting a end tag will really mess up your whole page and the search spiders will also not pick up the page the way they should.

#4 Creating and writing useless content. Remember the old saying content is king.  That still is pretty much the same even today.  BUT if you have a bunch of worthless content that doesn’t help a potential reader or customer then the search engines will pick up on that.  Many people nowadays write content (worthless) in hopes of getting ranked quicker or etc….One thing I learned about SEO is Search Engines know how many people go to your site, how long they stay, if they return and if other people go to your site from other websites.  The search engines determine this as which site is more important and has more value.  Basically if you have worthless content and people leave and don’t come back then you will get ranked lower.

#5 Overuse of Keywords or keyword stuffing.  Many newbies think the more keywords they scatter all over their site the better or quicker they get ranked right?  Wrong,  search engines are so more complexed than they use to be so this doesn’t work anymore.  You need to distribute your keywords out evenly and in a manner where they make sense.  Don’t overdue the keywords and also add words that are similar to your main keyword descriptions.

#6 Improper usage of “Link Anchor Text”. Many people use the infamous “click here” or “enter here” for their html hyperlink or link anchor text.  One thing I learned about this is that search engines love html hyperlinks and the actual words describe what your site is about.  If you use “click here” as your link anchor text then you will show up for the search results “click here” .  Use relevant keywords for your link anchor text instead of “click here”.  Don’t use the same exact “link anchor text” throughout your site this could lead to search engine spamming.  Also when you are making articles and getting backlinks to your site.  Have those “link anchor text” also be words you want your site to be ranked for and don’t always use “click here to enter site”.

#7 Unfriendly Urls don’t help your cause either.  Have you seen some urls usually a different page of the actual site that says (www.example.com/?p=5432) this I found is usually with blogs.  With wordpress it’s default is to make your pages and links in your site use a p= for page or cat= for a category.  BUT with most scripts/platforms they make it very easy to change this and come with the feature built in.  With wordpress you just go into the “permalinks” I believe and you can change your page and category urls  from this: www.example.com/?p=12312 to this www.example.com/date of post/title of post .  This is much better looking and people can see what the actual url is about instead of p=1221 and more SEO sound.

#8 Using Irrelevent Keywords in hopes of getting more traffic to your site.  This is a NO NO!  I mean like this:  I have a site about internet marketing or about Top Ten SEO Mistakes and you put current news keywords & tags on your site.  Example adding “Sara Palin” or “susan Boyle” as one of your keywords and tags for a make money online site.  Don’t risk it.

#9 Improper “Image Alt Attribute” usage.  Search engines can’t see images so the “Image Alt Attribute” describes to the search engines and to people what the picture is about.  You can add whatever you want to your image alt attribute just don’t leave it blank.  Tip put keywords here cause if you go to image results on google search engine your picture will show up and it will lead to your site which in turn more traffic!

#10 Redirects or Bait and Switch, pretty much I mean having a mirrored and identical site where one is for the search engines- full of good content and keywords and the other is for the potential customers full of offers and links.  There is software for these tactics and the search engines will catch on.  Redirects- some say they are bad for search engines and page rank while I and others think they are fine.  I know many TOP Internet Marketers who use redirects and say they are fine.  But I know other TOP Internet marketers who frown on redirects.  So this one I’ll leave up to you

I hope you learned something new from my Top Ten SEO Mistakes.

Wooooooow! that was one long post but worth it.

cheers!

Search Engine Optimization involves a number of things. The term is used to describe the process by which the visibility of a site is increased. Search Engine Optimization is therefore not limited to just webmasters, marketer’s bloggers or the like.

For anyone looking to have a strong online presence and increase the number of people visiting his or her site, then search engine optimization is the answer.  The importance of these techniques can best be explained by reviewing how people search for information online.  In most cases, people rarely go past the first page in a search result. The goal of any webmaster, marketer or blogger is therefore to appear on the first page of a search result.

While this is easier said than done, appearing on the first page of a search result demands devoting a lot of time, effort and money to the search engine optimization techniques, trying out what works best with what and having an ongoing project of SEO.

Any one SEO technique is not a guarantee that it will result in amazing results, even when it is perfectly implemented. A lot of factors that go into consideration during a page rank make this almost unpredictable. Thus, effective SEO experts realize that using more than one technique is more likely to produce the desired results.

While is common among Search Engine Optimization experts to place a lot of emphases on pleasing Search Engine Spiders, it is equally important to think about the end user. This is because, those who return to a website after the initial visit are more likely to purchase something or make a subscription.

Think of the market needs and have your website content updated frequently with new relevant material. For example, when dealing with ‘auto insurance’, think outside the box by offering content that target tracking companies, mothers, moving companies and others.

You will be amazed at how many people will visit your website due to that content.  Good content brings returning visitors who eventually link to your site and this results in your site getting highly ranked.

SEO is an acronym that stands for Search Engine Optimization. Search engine optimization, in other words, describes the process that is undertaken by web designers as well as website owners to increase their sites’ visibility to search engines. Why is SEO important then? It is also a way that enables websites to be easily picked by robots sent search engines like Google so that one gets better rankings on search results. SEO is for anyone, whether a webmaster, blogger, activist, marketer or one who recognizes the need for some strong online presence.  As a result of the wide appeal that Search Engine Optimization has been getting recently, there are many companies that have come up that promise ‘guaranteed to search rankings’ or promise results overnight if they are employed to undertake SEO work.

Many clients are contacted by such companies and unfortunately most take the bait and spend lots of money paying for services that do little or nothing to improve their search results rankings.

Why is SEO important today? Search Engine Optimization is however not limited to just how search engines pick up a site. There are some design as well as writing skills required in order to make this possible. On top of that, there are also online directories that contribute greatly to a site’s visibility on the net. In an effort to make a website more accessible and easy to pick by a search engine demands that high standards of web design be applied. It is therefore right to say that SEO has contributed to web standards improving over the years. Thus, most sites that employ SEO techniques are also sites that are more likely to be accessible, more usable and those that have a high quality markup. An attractive websites to search engine robots is therefore a website that also equally attractive to those visiting it on the internet.

In most SEO techniques that are undertaken, perhaps none is more common and the most crucial than that of writing good content. A good SEO expert recognizes that even a technically perfect site needs to have unique and specific content it is remain in top results searches. Why is SEO important in this way? Good content brings return visitors and eventually this may result in return visitors having links to the site. The more links a particular website has, the higher the chances of search engines ranking the website as high.

This is because the search engine recognizes the website as a valuable resource to others who have links to it,, thus giving higher page rankings.  With more links thus comes more targeted traffic to the website.
From the above, it is clear what Search Engine Optimization can do for a website. In fact without some form of Search Engine Optimization, it is impossible for search engine robots to pick websites. So no matter how small SEO work may be, it will result in much better results than if it was not undertaken at all.  So then, why is SEO important in today’s fast-paced life?

Think of how many times you have been disappointed by search results using a particular keyword. In most cases, people rarely go beyond the first page of a search engine results page.  Even those who do go beyond the first page, rarely travel past the second. Thus, the importance of SEO cannot be emphasized any further.

To fully meet the needs of the millions of searches done everyday on search engines, a webmaster or blogger needs to use SEO in order the optimize the keyword results of a site by use of a particular optimized keyword. Optimizing one’s site by use of SEO techniques has been shown to significantly bring in laser targeted traffic to your site or blog and thus is the main key to having a successful online business.

What is SEO?

What is SEO? In any marketing strategy or website marketing that is being done today, none is more common than SEO. Even if you may not have heard of SEO, you will likely, sooner or later get to know of this acronym. In short, SEO stands for Search Engine Optimization. It is a term used to describe the process by which a webmaster increases a website’s visibility in search engines. With SEO, websites get recognized and ranked by search engines by Google. This ranking of websites is one of the important components that have changed the way search engine results are obtained.

Just a few years ago, for a webmaster to have his or her website ‘seen’ by a search engine required knowledge of web design and where search engines look in order to determine the importance of a website. Today, those early SEO techniques have literally become obsolete. In fact, only about 1% or less of those techniques are used by modern search engines to determine a web page’s importance.  Today, search engine robots use completely different ways, some of which are known only by the search engine companies to accurately rank websites and their web pages.

Today, most people will rarely go past the second page in search engine results pages (SERPs). Thus, to get better results, webmasters have realized that a keyword or a key phrase used in a search engine results search box is very crucial. They have therefore concentrated on keywords or key phrases that are most commonly used in the searches and optimized their web pages to get more attention from search engine robots. This however, is not easy task when you consider that millions of other webmasters are doing exactly the same. The goal of everyone is to appear on the first page of a Google search.

What is SEO demanding today? SEO demands having a good knowledge of search engines. A page’s relevance to a particular key phrase is assessed by use of search engine algorithms that are not given publicly. If one is selling “online insurance”, on a website and fails to mention “online insurance” on the page text, search engines will have very little information to work with. “Online Insurance” thus becomes the keyword that must be incorporated into the website’s pages text.  A precaution should however be given. Spamming search engines by over-using the keyword can result in more harm than good.  In some cases, websites have been excluded from search results when foul play has been detected.

What is SEO other techniques? Use of keywords in SEO can also be done together with linking. Reciprocal links that include keywords on or near the links on a site have been shown to get better results from Google. A search engine optimization aimed towards a certain city or state works best when the state’s or the city’s name is sprinkled throughout the text. Also ensure that the keywords stand out. Other SEO techniques may include the use of interior links within a site since this generates more links.  An experienced SEO expert will usually recognize that an SEO project requires the use of a couple of these techniques, not just one or two of these.  An SEO campaign is also ongoing. With so many websites coming up everyday, even a top Google ranking can easily fall if fresh content is not supplied.  Thus, when done aright and regularly, SEO optimization can prove to be the gateway to financial independence and having your online presence felt.