Legal Resources for Internet Marketers (Video + Downloads)
If you’re an internet marketer or online business owner, then you need to know how to protect your sites, copyrighted content, brand, and how to defend yourself. Shoemoney, one of the top internet marketers just released a vast amount of legal resources that includes video and downloadable example policies.
If you want to get legal advice for the online world, learn how to protect your online business and get insight from someone who’s dealt with more legal issues than just about anyone else online, then grab his FREE Legal Resources.
He’ll walk you through policies and things you should have on your site that you probably didn’t even know about.
Learn how to persue someone who steals your stuff, what kind of emails to send, costs and other legal actions to take if they don’t respond.
Shoemoney and his company has spent enough money to buy a small island just dealing with online legal issues. He goes into detail about his experiences, what he and his company went through and how he fought back to protect and defend his business.
Click here, signup and you’ll also have access to 3 other kick ass videos for FREE:
- Weapons of Marketing – every marketer needs to see this, really entertaining and goes into how Big Brands and Famous Celebrities market their brands and much more
- Adversity is Opportunity – Pretty much talks about how he, Shoemoney, has faced so much adversity to get to where’s he’s at today online.
- MyAds Mini Mastery – not available yet but soon will be. Just signup and you’ll get notified.
I’ll be honest, I don’t come across to many things online that are FREE that I actually download or signup for since it’s usually a waste of my time. These vids and downloads were very informational and high quality. Yeah, he’s pushing his Shoemoney system with all of these freebies so take advantage and grab them while you can.
I heard the FREE videos will only be available for a very short amount of time!
Are You Choosing the Right Keywords (Buying Words)
One of the most important things you need to do before creating a money page or site for short term traffic is finding the right keywords (buying words) as I like to call them. These are keywords that bring in traffic to your money sites/pages and make a conversion within a short amount of time. Whether the traffic is from PPC or organic, doesn’t really matter. If you find the right keywords to use, you’ll always get a high conversion ratio if your sales pitch is decent.
Are you choosing the right keywords?
Many times newbies will write in forums about they are getting xxxx amount of targeted traffic to their sites or lp’s and NO conversions. A lot of times they think it’s their content or layout, but usually they are targeting the wrong keywords. They maybe getting targeted relevant traffic to their site, but not for (buying words) or targeted keywords where the visitor will make a purchase the same day or shortly after. With the right (buying words) your visitors are ready to make a purchase now!
You could possess the skills to pre-sell anything to anyone and have the best copy writing skills, but if you aren’t getting traffic that is ready to make a purchase right now, then you won’t be seeing any sales. You don’t want window shoppers either because chances are they will click on someone else’s affiliate link before they make a final purchase and you won’t get credit for the sale.
The amount of traffic sometimes doesn’t matter…
This is another thing I hear all the time. I have a website and it gets 1000′s of unique visitors a day and I only make a couple sales a day from it. Where one of my money sites may get only 100 UV’s a day and I’ll get 10 sales or better from that little amount of traffic. For my money sites, I concentrate more on the conversion ratio for the keywords rather than the amount of traffic. I definitely do the same for my PPC campaigns. That’s how you’ll spend less and make more. The better you laser target your keywords into (buying words) the more profit and sales you will make.
How to find (buying words)?
How do you actually find these keywords that brings in money traffic to your sites? A lot of it is common sense. I like to think of keywords I would type in if I were to buy something, maybe I’ll even ask a family member or friend what keywords they would use. That can give you some ideas. Also, obviously you can use a keyword tool. My two favorites would be Google keyword tool and wordtracker.
Okay, now you are getting a list of relevant targeted keywords for your site so how do you know if they are buying words? One good way is to see how many sponsored ads appear for each individual keyword. If I see a lot of competition for a specific keyword, then that let’s me know they are making conversions. Then again, some keywords are more aimed for internet marketing newbies who think it’s a “money word” when it’s not. With a little experience and common sense you’ll be able to tell if the ads you see are from seasoned pro’s or newbies in the ppc game.
That’s pretty much it, then the rest is up to your sales copy, experimenting and testing.
Offer Incentives to Promote Clickbank Products?
If you’ve been internet marketing for a little while now, I’m sure you’ve sold a Clickbank product every now and then so you’ve probably gone through this before. Right when you settle on a Clickbank product and get motivated to start promoting it. You start checking out the competition and keywords that would be best for conversions. And then you see the BIG PPC add or rarely you’ll see them organically in the serp’s, someone promoting the same CB offer, but offering an enticing incentive. Which pretty much kills any chances for you to make any conversions for those keywords. Then the question pops into your mind…….
Should I offer incentives to promote clickbank products?
Here’s the 2 main types-
The old cash-back incentive:
Purchase this thru my link and I’ll send you X amount of dollars back. You’ll get it in your paypal after I’ve confirmed the sale. First off, this is against Clickbank terms and policies. Go read it under letter E under the Clickbank terms. If you get ratted out or get caught, you could get your CB account banned or worse. What are these geniuses thinking anyways?
If you didn’t have a conscience and was a little crafty, all you gotta do is say thanks buddy, and purchase the CB product thru their link, confirm it and get your money. Then go back and refund the clickbank offer, and you just made yourself X amount of dollars. :)
The extra bonus incentive:
Now this one, I believe is totally fine and allowed. They even allow this for most of the strictest affiliate networks. The person purchases thru your link, they confirm it and then get some kind of bonus. Usually the bonus is some worthless plr package they probably purchased for a few dollars, but obviously the buyer doesn’t know this. Because they pitch the bonus so well.
Once in a blue moon, someone will actually offer a decent bonus. But then again how many people are going to purchase thru their link, get bonus and refund? With the 60 day money back guarantee, kind of makes it hard to use incentives for CB products.
However, many of these marketers also are building a list by making the consumer signup before they receive their FREE bonus, which isn’t a bad idea.
A good bonus on CB offers maybe successful if you’re demographics isn’t anything relevant to internet marketers. Unless maybe you’re totally targeting complete newbies.
In conclusion, you probably won’t see that big of a difference in PROFIT offering incentives with a CB purchase. Unless you know what you’re doing, but then again, if you had mad internet marketing skills, you probably wouldn’t be spending to much time slinging clickbank products, unless you’re creating your own to throw into their market.
Are Internet Marketing Experts Blogs Only After Your Money?
Do you ever get the feeling like some of the internet marketing guru’s blogs are only trying to make money from you? Some people believe that the value of many of these type of blogs has diminished and is being replaced with “money pages” and affiliate links. I am not talking about all of the experts or gurus. And I am talking about the blogs in the “make money online” or internet marketing niches.
Here’s what I’ve learned…
Most of these Top Internet marketing experts have been blogging for a long freakin time. Some of them were the original pioneers, especially for the “make money online” and “internet marketing” blogs. So seriously, they probably covered just about everything they could on their niche and then some in the first couple of years, and that leads to my next point.
Dig deep to find the good stuff-
I’ve read and continue to read most of the Top Internet Marketing Gurus blogs. But I like to dig deep into their archives or use their sitemaps to get to their older posts filled with some of their most valuable and insightful content. This is where you’ll find posts about case studies of their failures or success. Their best how to’s, lists, tips and tutorials, all before they were rich and famous. This is knowledge and information that you couldn’t even pay for or find in the best online money making programs. Just realize that some of the info maybe outdated, but most of it is timeless.
Learn by watching them-
If you got any experience as a internet marketer, then I’m sure you’ve learned to just watch what the experts do on their blogs and then implement it yourself. That in itself is worth thousands of dollars of coaching, for FREE.
I think most of these gurus blogs have become huge platforms for them to promote or influence a ton of people everyday. If you could write one post “money page” and make 1000′s of dollars from it in a couple days with little effort, you wouldn’t do it? Yet most of them still throw out a valuable post every now and then even though they’ve probably covered it before in someway in their blog already.
So no, I don’t think that most of the experts are only after our money. They’ve just had to evolve and have to be more cautious of what they write because of their HUGE audiences.
Now, I already mentioned I wasn’t talking about every successful blogging expert online in the “make money online” niches. Some of them still to this day continually give valuable, fresh and up to date relevant posts without a handful of affiliate links thrown in. But they are masters at what they do and know how to make a ton of money still without being so obvious to their visitors.
Target Keywords to Indirectly Sell Another Affiliate Offer
Here’s a pretty cool little affiliate trick that is very effective for getting even more relevant traffic to your affiliate offers. I’m talking about targeting keywords to indirectly sell another affiliate offer. I’m sure you’ve seen it done before, but it’s so subtle that you may have not even realized what the marketers true intentions were.
This little affiliate marketing technique is great because you can get much more targeted relevant traffic, increase your chances for making a conversion, and build some trust. Also, it works well for either organic traffic or PPC campaigns.
But a skilled internet marketer can see right through these type of techniques. Every time I see this method being implemented, it still surprises me how many people actually fall for it and become loyal to the writer.
This is pretty much how it works….
Let’s say you find a good affiliate offer to promote and make some money from. The keywords for the affiliate offer are either to competitive or maybe it’s new, and doesn’t have enough searches for it’s brand name yet.
Now, do a quick keyword research using a search engine or your favorite keyword tool for relevant or similar products, if you didn’t already have one in mind. Write an article on this similar affiliate offer using keywords targeted for it, not the affiliate offer you’re actually trying to make a sale from. At the end of the article you just mention the affiliate offer you are really trying to promote and just let them know they may want to check it out.
Here’s one example of using this affiliate method:
I choose an affiliate product for SEO software and it’s name is called “xxxx SEO software” that I want to promote. But instead of writing about that product, I write an article and use targeted keywords for a different popular seo software called (zzzz seo tool). I do a review type of article on (zzzz seo tool). And at the end of the article I mention “xxxx SEO software” with a affiliate link to it and say this just came out, is cheaper, has more features and you may want to check it out.
That was just one example of how affiliates use this technique to indirectly sell another affiliate offer. In that example I just increased my chances of making a conversion because you use affiliate links for both offers, while I built a little loyalty and trust. How? When the visitor reads the review thinking it’s probably biased and I’m just going to try to push the popular product on them. Instead they get a curve ball thrown at them because at the end of the article, I let them know about a totally different, but similar product, which is cheaper and has more features. Most people will appreciate that I recommended a more valuable product.
Your chances are very high they will purchase the second offer, the original affiliate product you were trying to promote.
Be creative, think outside the box and you’ll be able to use this method in many different ways for just about any type of affiliate offer. It works for just about anything, websites, lp’s, blog posts and more.
Some people may think this method is a little shady. It can be, it’s all up to you on how you implement it and what you write. You could totally just compliment your articles by learning how and when to add other affiliate offers to them, just experiment.
Make Money Online Creating Mini Niche Sites with WordPress
Today I want to share with you a pretty basic way on how to make money online creating mini niche sites with wordpress.org. Some of my most profitable sites were created using these same exact methods. Checkout this article if you need more information about what WordPress is.
This is a great way for anyone new to internet or affiliate marketing to make their first dollar. After a little experience, you could easily produce a few of these mini niche sites per day and make quite a bit of extra money at home!
I like using WordPress for mini niche blogs because it’s a simple, yet effective way to make quick landing pages that look professional and they rank well in the search engines. If you’re already using WP to blog then why not make some extra money by spending a little time every week creating a mini niche site. Unless you’re already a successful blogger, these mini niche sites will probably end up bringing you more money than you’re blog does, easily.
Let’s get started…….
I’m not going into details or anything like that, I’m going to quickly go over the basic procedures. If you need some extra help, or don’t fully understand everything I’m talking about, then checkout some of my “popular posts” on the sidebar to the right or leave a comment.
1. Find a good affiliate product or service that pays out pretty well. I’ve found that clickbank products do quite well, but actually just about any good affiliate offer can work well too.
2. Look for a good domain name that’s relevant to your affiliate offer you chose. Also, choose a name that will help it to rank well in the serp’s.
3. After your domain has properly propagated over, install WP onto it. Should be as easy as a few clicks through your control panel. Depends on which hosting you have.
4. It’s time to find and install a relevant WordPress theme. I have a ton of premium themes but I also use the FREE Wp themes as well. Just depends on the affiliate product I am creating a niche site for. You may want to checkout this affiliate theme, which allows you to quickly and easily create just about any niche site using WP.
5. There are many different formats that you can use to make your niche site. I prefer the review style because it’s quick, simple and converts quite easily. Now there are two different types of review styles that are best. The “single review style” where you do a review and only write about the affiliate product you chose. Show the value of the product and the benefits for purchasing the product or service. Actually owning or purchasing the service or product first will make your review more believable and convert better, but not absolutely necessary.
Then there’s the “multiple comparison review style”. This is where you would choose usually 3 affiliate products that are all similar. Let’s say you are using a health niche, choose 3 products that help people lose weight. You do a little review and show the value of all three usually in a ordered list from #1 being the best product and the product you actually want them to purchase. All the way down to the #3, last product. This style allows your visitors to compare similar products and gives you a higher chance of making a sale. Trust me, it works!
Other than writing compelling content that presells your affiliate offer, it helps to add any relevant visuals. Like videos, images, background theme, header image and even banners from your affiliate product.
Another thing many affiliates like to add is a “optin-form” (giving your visitors something FREE if they sign-up like any relevant ebook or report will increase sign-ups) this will allow you to stay in contact with them and hopefully make a purchase with you later on.
6. Now it’s time to get traffic to your WP niche site that you just created. Here’s a plus for this type of site, you can get organic traffic to it via the search engines, bookmarking on social media sites, blog commenting and articles. Also, these type of “mini niche sites” can do well for Pay Per Click (PPC) advertising for certain keywords. Google Adwords is my favorite ppc program.
TIPS – the more value and insight you provide, the better. Also, don’t make your niche site look like a sales pitch. The more natural (meaning not just trying to make a sale thru your affiliate link) it looks to the reader, the better it will convert.
If you’re a internet or affiliate marketer already, you probably made dozens of these niche sites using WordPress. But for the new bloggers who use WP already, but never made a mini niche site, should definitely give this a try and you should be able to make some extra money on the side. I’ve found creating and marketing these type of sites can help sharpen your internet marketing skills, which you can also implement on your blogs.
What’s More Important for Backlinks the Quality or Quantity?
When I first got into internet marketing, I use to try getting as many backlinks as possible to my sites. I really had no idea what I was doing, I was just going by what I read and picked up on my own. Just look around the forums and the internet today and you’ll find many people are still trying to get as many backlinks as possible. You can find many SEO services online that offer packages that deliver thousands of back-links to your site or url.
But what kind of backlinks produce the best results? Is it the quality or quantity of the links that matter?
I had been experimenting with this for several months awhile back, and I learned the quality of the backlink will easily produce better results than the quantity of them.
I had a few sites and inner pages that had O or no backlinks to them, obviously they weren’t indexed either. I acquired more than several thousand backlinks to each url, whether by myself or thru someone else. I’m talking several thousand links from various new blogs, directories and low quality articles directories. (Not Ezine articles or other quality directories) This was through a couple month time frame. It wasn’t like I had a brand new url and threw 3,000 backlinks to it the next day.
Anyways, I was waiting for weeks to see any changes to the url’s or at least get indexed. Most of the sites or pages, nothing happened. Normally when I get high quality links from PR 4 or higher sites, I will usually see a change in the serp’s for the site or page that received it, sometimes in as little as a week or longer. It usually starts out jumping around in the search engine results pages, like page 3 then back to page 12, but at least I’ll see something going on.
Now after about 4 to 6 months, the url’s I threw 1000′s of backlinks to, none of them had done squat. I got a few visitors from the thousands of links but that’s about it, even after a PR update.
After spending a lot of time and effort into getting all of those backlinks, I was a little disappointed and frustrated. I didn’t actually do this for a experiment at first, I really thought this was going to leap me to the Front Page of Google. At least I learned that the quality of a backlink is what counts, not the quantity of them.
So then I acquired a few quality backlinks from social media, quality article directories and other relevant sites. After a little time, they were just about all indexed and in the serps. After a PR update, most of them also gained pagerank.
How do I know it just wasn’t the 1000′s of low quality backlinks that kicked in after a long period of time? Because I now do the same exact thing to my new sites or inner pages I want to get ranked or indexed. All you need to do is obtain a few quality links from either trusted sites, article directories and get a few social bookmarks, and you should be indexed and in the serp’s after a short period of time. Usually just a few good bookmarks from the right social media sites is enough to get indexed and maybe even page ranked.
Don’t waste your time going after thousands of low quality backlinks. Just get yourself a few high quality links from trusted sites, article directories like ezines, social media sites, and you’ll be good to go. Continue to get more quality links to your url’s slowly over time.
What to Write About in a Blog – How to Create Killer Content
One of the first questions a new blogger asks is, what to write about in a blog? I had the same question when I was a beginner, and it’s actually one of the reasons that kept me from creating a blog in the first place. I want to share some ideas and tips on how to create killer content for your blog or website, that have helped me.
What knowledge do you possess and what can you leverage right now?
When you are first starting out, you should think of your skills, (writing it down would be even better) hobbies, passions, connections and knowledge that you already have that you can leverage for your blogs content. This will give you ideas on what you could or may want to write about for a blog. The more you know about something, will allow you to be more credible when you are writing your content about your chosen topic. This will allow you to look like an expert right off the bat, without having to do to much research first. However, choosing something you are interested in but don’t know to much about can work too. Maybe you have sources and connections that can teach you more about your topic and give you insight.
I just wanted to add, most successful bloggers online started off writing about something they have a passion for. It’s pretty easy to get burned out really quickly if you are just trying to make some quick money online. Blogging and making money from a blog can be a lot harder than it looks.
It doesn’t really matter if you can write or not. The more you practice (what better way than by writing in your own blog) and the more you read, the better you’ll become. I totally sucked when I first started blogging, just read some of my first posts on this blog. The more I blogged and read other blogs, I now actually produce some decent content.
Choose one niche or topic
If you don’t have experience as a blogger, then starting your blog off in one niche or topic would be best. Once you’ve narrowed it down to a small list of things you are either interested in or already have knowledge about, it’s time to choose one for your blog. Staying within one topic will help you to get visitors that are interested in the same things and then you can start building a community for your blog. Your blog should also show up in the search engines faster for keywords related to your niche.
Make sure it is a niche or topic that will give you plenty to write about and expand. For instance, this blog “mathewday.com” is about internet marketing and ways to make money online. There are a ton of things for me to write about, all the way to blogging to affiliate marketing.
Unless you purposely want to make a small targeted niche blog with maybe only a few pages for one specific thing. You could also create a personal blog, where it’s more like your journal of rants, opinions and thoughts.
Your first blog posts should include…
You need to remember you are writing for other people, not yourself. Create ORIGINAL and VALUE in your content that others would want to read and share. In your writing, make the person feel as though you are talking to them or like your telling a story. You want to affect your readers in some way through your writing, inspire, help, humor, teach, vent and share your personal experiences. Let them get to know the real you and your personality. Being creative and doing something totally different or in a different way, will get you attention and traffic. Think outside the box.
When you are first beginning your blog, you should begin by adding content that explains what your blog is about. Start adding structure to your blog, you need to build the foundation with Pillar Articles. This would include longer posts that outline your expertise or research for a specific topic. The content should be timeless, informational, factual, and attract other bloggers to link to you as a reference.
If you want to be successful with your blog, you need to take ownership and act as if you are an expert in your field. Do whatever it takes to get there, research, network, learn, experiment, until you have the confidence to become an authority figure in your niche. Now it’s time to put in the work….
Motivation is going to eventually be the #1 factor on whether you continue to add content to your blog regularly and whether you reach success with your blog. I found what works for me is to write down a list of achievable goals you want to reach and when you want to reach them by. Also, write down things that motivate you or why you do anything in Life. It could be for your family, yourself, God, your kids, just to be the best dam blogger in the entire world, or etc….
It also matters on the type of blog or niche you choose to write about. For instance, if it’s a humorous blog, then starting with funny posts right off the bat would be ok.
Ideas to Create Killer Content
- Write informational and helpful posts about your topic.
- a tutorial on how to do something
- a factual post about your niche, include references
- throw in some humorous posts once in awhile
- Start a little controversy by disagreeing with something a expert wrote about in your niche and sharing your view point on the matter.
- Case Study showing what you did, how you did it and what the results were.
- Add something personal about you, anything, it’s your birthday, your kids, latest event you went to, etc…..
- debunk a myth on your topic
- compiled list of several resources and references on just one thing pertaining to your niche
- a list of resources, explaining a little about each one
- list of helpful references and links
- list of helpful ideas, tips and tricks
- the latest buzz in your niche
- you can do a review on just about anything
- product or service review
- something you just learned
- sharing your expertise
- giving your opinion or looking at something at a different angle and sharing your thoughts
- look at your competition and see what they are writing about, good way to get ideas
- write posts for the beginners
- write posts for the experienced
- share your latest experiment or experience
- compile a post with links to your best articles
- write about your failures or what not to do
- a post that inspires your readers
- answer a question from one of your readers
- link baits – posts specifically made for getting backlinks to your blog
- do extensive research on just one particular thing and write about what you learned and found, include references
- write about your success and how you achieved it
- Allow others to Guest Post on your blog
- an interview with an expert or authority figure in your niche
- answer a question someone would be looking for
- do a collection of posts from other bloggers all on the same topic with small descriptions and links to them
- latest current events for your niche
- compare two or more things together and show their likenesses and differences
Don’t forget to add some video and images to your blog too.
Include Keywords and SEO
While writing your content for your blog, make sure you are implementing the correct on site SEO, adding keywords to your titles and throughout your content. Go here if you have no idea what I’m talking about, learn how to get traffic to your blog for FREE and about SEO.
How often should I write?
Just about everyone has a different opinion on this matter. However, I’ve learned that the search engines, like Google, will start to love and visit your blog more often if you post regularly and often. I don’t think posting daily is necessary but if you can keep up with it, then do it. I suggest adding a new post at least once every few days and then sticking to that routine.
I hope this article helps and gives you ideas on what to write about in a blog. What are some things or ideas that help you to create Killer content?
Pay Per Click Tip to Find Profitable Keywords-Google Adwords
Do you ever wonder how some of the Top Affiliate Marketers find profitable Pay Per Click Keywords? One way is to do your own testing with products, services and keywords to see if you can find a winning combination that produces a good ROI. This does work pretty well if you have experience, have a good idea on what works for pay per click advertising, or an extra wad of cash. Here’s a Pay Per Click (PPC) tip that helps me to find profitable keywords for my Google Adwords campaigns. You can implement this tactic on any Pay Per Click Program, like Yahoo and Microsoft, but the one I use most is Google Adwords.
How to find Profitable Pay Per Click Keywords?
Why not look at successful campaigns that have already been running… Whatever your niche is, you can just keep an eye on keywords that you’re interested in and look at some of the ads you see. I don’t mean click on their ads, just keep tabs on them and see what type of product or service they are promoting. When you find a add that stays active on the same keywords for a little length of time, let’s say a few days, then the chances are that the keyword is a “buying word”, meaning people are making sales or leads from that particular keyword.
This allows you to know the keyword or phrase is good to throw up your own campaign. SpyFu is a awesome FREE Pay Per Click Tool for Adwords that will show you what keywords your competitors are bidding on, search volume, related keywords and more.
Once you choose your keywords to put your own campaign ads on, now you need to decide if you should direct link, make a landing page or squeeze page. Looking at the other adds, you should be able to decide this and know how to make your add standout. If most of the adds are for a single service or product, then making a quick landing page with a review of several similar products or services will probably be more helpful to anyone who is searching for that keyword.
A add that starts off saying, Compare or Review will outshine the other adds that are for just one product or service. Another idea would be to give a bonus or coupon code and obviously adding that on your Campaign add will get more attention than the one’s that aren’t offering the same deal.
There’s no guarantee that this tactic will improve your PPC campaigns or your ROI but this is one of the ways that gives me an idea a Keyword is worth my time and effort. For those of you who are new to Pay Per Click or need some extra help, I suggest you grab the FREE 5 Days to Success with Google Adwords mini course, if you haven’t already. The real truth about Pay Per Click is that it isn’t easy, or for everyone. The competition is fierce and can be hard to make a good profit from just one of your campaigns let alone all of them. The more experience and knowledge you gain, will greatly improve your skills with pay per click advertising and may lead you to an unlimited supply of instant targeted traffic.
