Choosing a brand name
Now since you have chosen your blog topic, it’s time to choose a brand name, and then get a domain for your blog.
I’m sure you already know what a brand name is so I’m not going to elaborate on this to much. Just keep in mind this is what you’ll use for everything you do online. This is what will distinguish you from everyone else, and what you’ll use to represent yourself whenever networking like on social media sites, forums and blog comments.
You basically have 2 choices for choosing a brand name.
1. You can either choose to use a brand name that’s more universal. This is in case you decide to expand your online business one day, and include other sites, and maybe even your own products and services. Your brand name will represent your business no matter what that might include, blogs, sites, services or products. So, this means you don’t need to necessarily choose a brand name right now. You can just pick a domain name that will be relevant to your blog’s niche (topic) instead, and decide on a brand name later on.
2. The more simpler way. You just want to start blogging and see where it goes from there. If you go this route, then you would usually choose a domain name that has the exact words of your brand name. So make sure your brand name is relevant to your blog’s topic. Let’s say your blog is about blogging tips, and your brand name is “the coolest bloggers ever”, then your domain would be, “thecoolestbloggersever.com. Your brand name will represent you and your blog.
Example: I wanted a universal brand name, and chose “Mathewday” my actual name. But I messed up. My company name is the same, “mathewday” and so is my blog’s domain name. Now in hindsight, this brand name is boring and doesn’t explain anything about my niche, so I wished I chose a better brand name. Also, using “mathewday” for my blog’s domain name doesn’t help me out at all either.
I should’ve chosen a domain name that is more relevant to the “make money” or “internet marketing” niche. Another reason to not use your own personal name as your domain name for your blog is just in case you sell it one day. No one wants to buy a blog that has a domain name the same as your own. It’s to personal to you and you only. A blog domain name that is more relevant to your niche will be more appealing to buyers and get you more money.
How to choose a good domain name for your blog
A domain name is simply the url of your blog. Like for this blog it’s mathewday.com.
Now if you want to use your brand name in your domain that’s fine, but you should’ve picked a brand name that is relevant to your blog.
The other way to choose a domain name is by including the exact keywords that are relevant to your blog, but also are popular search words (actual words people type in when they Google something).
Use this free keyword tool from Google. Make sure you only have the exact search clicked on the left once you get there.
Type in your blog’s topic (niche). If you’re blog is about “duck hunting”, then type in duck hunting.
You’ll get a whole list of similar words and the amount of searches per month. The amount of searches mean the number of people who type in those exact words into Google each month. This let’s you know exactly what people are searching for and the exact words they are typing in to find it. You want at least a few thousand searches per month for whatever keywords you’re blog topic is on.
What can you do with this information?
If you choose a domain name with the words people are searching for this tells the search engines that your blog is about this topic, and thus helps your blog get on the front page of Google a lot easier and quicker.
Let’s use the blog topic “duck hunting” again. If you chose a domain name “duckhunting.com, chances are you’ll land on the front page of Google very easily. So whenever someone types in “duck hunting” you’re site would pop up as a search result. But, “duckhunting.com” is probably already taken and that’s why you should look at the other similar words too.
As long as your domain name has words that are relevant to “duck hunting” in it (if you’re blog is about duck hunting) then you’ll be fine. But exact keyword matches in you’re domain are the most powerful, but they are usually taken.
>>> Start jotting down ideas for your domain name, and we’ll soon be checking them to see if the domains are available.
Here are some more domain name tips.
It usually goes like this, the shorter, more catchier and relevant your domain name, the better. If you are choosing a domain for your brand or business, then you will want the exact name in your domain. Other than that, then you will want to choose the most relevant domain for your website or blog. It’s best if you can choose a domain name that explains what your site is about. Like for my landing pages and mini sites, I like having the name of the product or service in my domain url.
Does .com .net .org or .gov really matter?
Yes, .com domains are the most popular and the most powerful for regular blogs and sites. Get this first if available. .net are similar, but not as popular. .org is usually for nonprofit organizations. .edu is used for educational sites. .gov is used for government sites. and .biz is for businesses.
However, you can basically use any of them if you really wanted to for whatever you want. I always get the .com first and if not available I will grab some .orgs or .nets. Also, if you own a business, a brand name you want to keep to yourself, or want to go all out with you’re blog’s domain name, then I would scoop up as many as you can. The .com .net .org .biz all of them with you’re exact name that you want to protect, and keep from anyone else getting it in the future.
Does the format of your domain name matter?
Yes, as in format I mean this “www.makemoneyexample.com” to this “www.make-money-example.com”. A domain with NO hyphens is best, but if they are all taken up I have grabbed a few of them in the past, not so much anymore. I’ve learned domains with hyphens in it is unprofessional and are just low quality. Surprisingly they still do well in the search engines.
What’s the best domain for SEO?
This again would be the name that is most relevant to your site with the least amount of hyphens. What I do is look at all the popular relevant keywords for my new site and choose a domain name from that list. If you have your main keywords in your domain name, you’ll be able to rank easier for the keywords. Sometimes you’ll get lucky and be on the front page of Google before you even get content on it.
I’ve learned that Google looks at domain names to partially figure out what the website is about, this also will factor in how important it is and where it should be placed in the search engine results pages (serps). I’ve had this happen to me only a few times. I bought the domain and registered it. As soon as my dns was changed over, my site was already on the first page of Google for competitive keywords.
Now, you should have your brand name, or if you decided to choose that later on that’s cool too. But at least have some ideas for the domain name of your blog. It’s time to check your domain ideas to see what’s available and get your hosting. See you on the next post.
FYI: I am only guiding you step by step on how to get your domain and hosting thru one company and that is Hostgator. I explain why in next post. But they are the company I’ve been using and the only company I recommend.