It’s about time a Real Google Adwords alternative is finally in the works. The Yahoo and Microsoft Search Alliance has been given the thumbs up to be carried out in the United States and European Union.
Basically means, the Yahoo Search Marketing and the Microsoft advertising (Adcenter) advertising networks will now be joined together into one powerhouse for those of us who use Pay per click (PPC) or cost per click (CPC) advertising. Once implemented, both of them will be powered by Bing, and we will be able to control our advertising campaigns by using just one platform, Microsoft Adcenter.
Create your add campaign in Adcenter, and launch it, then your adds will show up on Yahoo and all of the Microsoft sites, and networks. It equals to a combined number of searchers of over 150 million in the U.S. and well over 500 million worldwide, which is roughly a 50% increase in search volume, rather than just using one of these networks by itself.
This alliance won’t be ready until end of 2010 or beginning of 2011. Until then, they say just continue using both networks, Yahoo and Microsoft regularly and they are going to make the transition smooth for everybody.
The Yahoo and Microsoft Search Alliance will be more convenient, efficient, and hopefully give a better return on investment (ROI). I know many SEM and Pay Per Click advertisers will be happy.
I have used all three paid search advertising networks before, Google Adwords, Yahoo search and Microsoft Search Marketing, but Google Adwords is what I mostly use. The other two, at least for me don’t deliver enough traffic and some of their functions for setting up campaigns are kind of lame compared to Adwords. Hopefully, both of these things will be improved with their new partnership for search marketing.
This is HUGE for Affiliate Marketers and business owners who use pay per click advertising regularly to drive instant targeted traffic. The Yahoo and Microsoft Alliance will be more cost effective and save time from having two separate accounts. This is great for anyone who has had their adwords account closed or wanted a alternative to Google Adwords and still get a High Volume of targeted searchers to their ads.
If you want to know anymore about this go here.
I am already anxious to try the new Yahoo and Microsoft Search out to see how it’s changed and how it will be different or alike Google Adwords. What do any of you think about this new alliance and are you going to try it out when it is available?